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We are a strategy development group that specializes in creating stronger connections between musicians and fans.

We have worked with some of the biggest names in modern music, creating marketing campaigns, new media content, and cost-effective merchandising solutions to improve the effectiveness and profitability of the artist-fan experience.

With our ROCKSTAR STRATEGIES, clients can expect more dedicated fans, an increase in merch, album, and ticket sales, and increased career opportunities in the future.

Entries in ari halbkram (2)

Friday

Mar202009

The times they are a-changin'

Friday, March 20, 2009 at 12:16PM

We finally made it down to Austin with Automatic Fire yesterday, and it's safe to say that the kids are most definitely alright. Despite this being my first trip to the show, however, I suspect that things have changed from recent years. The shift may not be as big a deal as it seems, but it does appear to be a part of a larger shift that's been occurring within the music industry at large, over the past few years.

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Friday

Mar202009

Why Rockstar Strategies are important for your band

Friday, March 20, 2009 at 11:00AM

To succeed in the highly competitive music industry, recording artists need fans, content, merchandise and money. Without these resources, musicians are forced to take on the roles of strategists, content creators, and marketing experts, all at the expense of their actual craft and usually with less-than-stellar results. Youguys is changing that.