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We are a strategy development group that specializes in creating stronger connections between musicians and fans.

We have worked with some of the biggest names in modern music, creating marketing campaigns, new media content, and cost-effective merchandising solutions to improve the effectiveness and profitability of the artist-fan experience.

With our ROCKSTAR STRATEGIES, clients can expect more dedicated fans, an increase in merch, album, and ticket sales, and increased career opportunities in the future.

 

 

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    Friday
    Mar202009

    The times they are a-changin'

    DateFriday, March 20, 2009 at 12:16PM

    We finally made it down to Austin with Automatic Fire yesterday, and it's safe to say that the kids are most definitely alright. Despite this being my first trip to the show, however, I suspect that things have changed from recent years. The shift may not be as big a deal as it seems, but it does appear to be a part of a larger shift that's been occurring within the music industry at large, over the past few years.

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    AuthorYouguys Music | Comment3 Comments |
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    Friday
    Mar202009

    Why Rockstar Strategies are important for your band

    DateFriday, March 20, 2009 at 11:00AM

    To succeed in the highly competitive music industry, recording artists need fans, content, merchandise and money. Without these resources, musicians are forced to take on the roles of strategists, content creators, and marketing experts, all at the expense of their actual craft and usually with less-than-stellar results. Youguys is changing that.

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    AuthorYouguys Music | Comment1 Comment | Reference1 Reference |
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    Wednesday
    Mar112009

    Youguys Music Is Going to SXSW

    DateWednesday, March 11, 2009 at 6:18PM

    Youguys Music is taking our client, AUTOMATIC FIRE to the world-famous South By Southwest Music Conference and Festival in Austin, TX on March 16, 2009.

    We will be liveblogging the entire trip through our site and our Twitter feed.

    Be sure to check back for the entire experience!


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    AuthorYouguys Music | Comment1 Comment |
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